AI-Driven Content in Crafting Persuasive Marketing Messages A Linguistic Analysis of ChatGPT vs DeepSeek

Asep Koswara

Authors

Asep Koswara IKOPIN University Author

Keywords:

Artificial Intelligence, AI-driven Content, Marketing Linguistics

Abstract

This study explores the role of artificial intelligence (AI) in crafting persuasive marketing messages from a linguistic perspective. As digital marketing evolves, AI-powered tools like ChatGPT and DeepSeek are reshaping the way brands communicate with consumers by using advanced linguistic techniques. Through a detailed analysis of lexical choice, syntactic structures, rhetorical patterns, and discourse coherence, this research examines how AI-generated messages can effectively engage and influence consumers. By focusing on personalization, emotional appeal, and logical arguments, AI enhances message persuasiveness and consumer engagement. The study compares the generated content from ChatGPT and DeepSeek, evaluating their effectiveness in conveying targeted marketing messages. Findings reveal that AI-driven content can achieve high levels of precision and adaptability in language use, offering brands a powerful tool to optimize communication strategies. This research contributes to the understanding of AI’s impact on marketing linguistics and offers valuable insights for both scholars and industry professionals seeking to integrate AI into their marketing practices.

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