Gen-Z Labuan Bajo for Tourism Destination Promotion? We develop their skills related to Online Journalism

Felisianus Efrem Jelahut; Monika Wutun; Fitria Titi Meilawati

Authors

Felisianus Efrem Jelahut Universitas Nusa Cendana Author
Monika Wutun Universitas Nusa Cendana Author
Fitria Titi Meilawati Universitas Nusa Cendana Author

Keywords:

Gen-Z, Tourism destination promotion, Online tourism, Labuan bajo

Abstract

Purpose: The aim of this activity is to support generation Z's interest in becoming an online journalist for marketing tourist destinations in Labuan Bajo. The community service team will start this training for St. Igantius Loyola Labuan Bajo. Analysis of the situation revealed that the students of St. Ignatius Loyola high school himself has used social media a lot and is active in cyberspace. From the results of interviews conducted by researchers with St. Ignatius Loyola high school, found that almost the majority of female students know and use social media, such as Instagram, Facebook, Twitter and WhatsApp, therefore, it is also important for them to take advantage of the use of social media as a means of online tourism promotion

Method: The stages of implementing the activities are 1) Partnership Development, by expanding the partner collaboration network which includes online journalism training in tourist destination marketing, writing practice and writing science and technology transfer, 2) Training, by providing materials related to online journalism to activity participants according to the participants' needs and the materials provided prepared

Practical Applications: Activities are carried out in several stages, namely 1) preparation in the form of coordinating with participants and determining materials related to online journalism, 2) implementation of activities in the form of training and mentoring and 3) evaluation and monitoring of understanding and results of training

Conclusion: Based on the results of the community service program in the form of online journalist training at St. Ignatius Loyola, it can be concluded that this training is very beneficial for students belonging to Generation Z. The participants gained new knowledge and understanding regarding how to promote tourist destinations in Labuan Bajo by utilizing the internet and social media as a form of support for aspects of sustainable tourism which is in Labuan Bajo. This service program in the form of training will continue with assistance with writings in the form of news and opinions discussing tourist destinations in Labuan Bajo and assistance in the editing process until they are published on social media and other online media.

Downloads

Download data is not yet available.

References

Adinaya, Gregorius Bhisma. 2018. “Membanggakan, Inilah Prestasi Pariwisata Indonesia Di Kancah Dunia.” National Geographic Indonesia, September 12, 1.

Ahmad, Khatib Ramli, Lalu Sibuan Amir, and Muh Hapipi. 2024. “Pengaruh Media Sosial Terhadap Pola Komunikasi Dan Hubungan Sosial Dalam Kalangan Generasi Z.” Sanskara Ilmu Sosial Dan Humaniora 1(02):85–94.

Amelia, Roza. 2024. “Pengaruh Gaya Kepemimpinan, Kompensasi, Lingkungan Kerja Dan Budaya Kerja Terhadap Kinerja Generasi Z Di Bekasi.” Jurnal Ilmu Multidisplin 3(1):21–29.

BPS. 2019. “Luas Daerah Dan Jumlah Pulau Menurut Provinsi, 2019.” Bps.Go.Id. Retrieved (https://www.bps.go.id/indikator/indikator/view_data_pub/0000/api_pub/UFpWMmJZOVZlZTJnc1pXaHhDV1hPQT09/da_01/1).

Chaerunissa, Shafira Fatma, and Tri Yuniningsih. 2020. “Analisis Komponen Pengembangan Pariwisata Desa Wisata Wonolopo Kota Semarang.” Journal Of Public Policy And Management Review 9(4):159–75.

Foust, Jim. 2017. Online Journalism: Principles and Practices of News for the Web. Routledge.

Googleearth. 2023. “Peta Lokasi PKM Labuan Bajo.” Google.Com. Retrieved (https://www.google.com/maps/place/SMAK+ST.IGNATIUS+LOYOLA/@-8.4977737,119.8917922,15z/data=!4m6!3m5!1s0x2db4642fed1b2511:0xa9cab48836e6c5a7!8m2!3d-8.4977737!4d119.8917922!16s%2Fg%2F11byyr4m4s?entry=ttu).

Haroni, Nanang, and Zakaria L. Sukirno. 2019. “Jurnalisme Online Sebagai Komunikasi Pariwisata.” Journal of Tourism and Creativity 2(1).

Humardhiana, Ana, Rani Ika Wijayanti, Mochamad Syaefudin, and Abdu Zikrillah. 2021. “Pelatihan Pemanfaatan Teknologi Informasi Yang Kreatif Dan Beradab Bagi Generasi Z.” Dimasejati: Jurnal Pengabdian Kepada Masyarakat 3(1):77–90.

Juru, Kuirinus Edwin, and Maria Sri Hastuti. 2023. “Korelasi Penggunaan Media Sosial Instagram Dan Relasi Sosial Siswa SMAK St. Ignatius Loyola Labuan Bajo.” Solution: Journal of Counselling and Personal Development 5(1):15–25.

Nabila, Laili Nurin, Fahrizal Putra Utama, Alif Ahya Habibi, and Ifa Hidayah. 2023. “Aksentuasi Literasi Pada Gen-z Untuk Menyiapkan Generasi Progresif Era Revolusi Industri 4.0.” Journal of Education Research 4(1):28–36.

Nurina, Anissa Rianti, Sari Lenggogeni, and V. Verinita. 2023. “Pengaruh Personalitas Destinasi Terhadap Niat Berkunjung Kembali Wisatawan Gen Z Dan Milenial.” Jurnal Informatika Ekonomi Bisnis 1121–26.

Prasetyo, Rizki Heri, Masduki Asbari, and Salsabila Amelia Putri. 2024. “Mendidik Generasi z: Tantangan Dan Strategi Di Era Digital.” Journal of Information Systems and Management (JISMA) 3(1):10–13.

White, Ted. 2012. Broadcast News Writing, Reporting, and Producing. Routledge.

Wulandari, Latifah, Erwan Effendy, Sarifah Aini, Ikhsan Abdul Zafar, and Zhafran Nuraldy. 2023. “Tahapan Menulis Hard News Dalam Jurnalistik.” Innovative: Journal of Social Science Research 3(2):6651–58.